My marketing methods have been featured in every edition of a Businessweek Bestseller, “New Rules of Marketing & PR” and translated into 23 languages.

I was ahead of my time in introducing, implementing and selling digital marketing metrics which allow brands to justify partnering with a certain talent.

One of such metrics, Talent Marketing Reach (TMR) is becoming mainstream today under different names and it is changing the way brands are investing into a talent to push their content.